.png)
Solutions
Company Stage
.svg)
Solutions
Company Stage
Marketing Site
&
Mobile App
Blank Street reimagines the "local coffee shop" experience by creating a mobile ordering app that combines convenience, community, and loyalty—all while offering top-quality, sustainable coffee at a lower price.
.png)
The Team
Product Manager
Full-stack Developer
Back-end Developer
Product Designer
The results
4.9
6.3K+ App store ratings
$94M
Raised $94 million, led by Tiger Global
40+
More than 40 locations
The scope
3
Missions
3+
Years
Active
Status
Prototyping
Mobile app
Improvements
the challenge
Cofounders Vinay Menda and Issam Freiha started with a single cart in Williamsburg, Brooklyn, and the promise of decent coffee delivered with efficiency and at lower prices than Starbucks and specialty cafés. They wanted to build an order-ahead app that integrated with the real-life local café, offering a seamless experience for regular customers. They had the idea—they just needed a tech team.
Navigation
Ordering
Payments
Progress Tracking
Rewards System
the a.team solution
One of the main benefits of deploying a fractional team was that it allowed Blank Street’s founders to focus on their core business operations. A.Team worked closely with them to understand their vision for the app, providing guidance on the product roadmap.
By using a fractional team solution, Blank Street was able to save time, money, and resources that would have been spent on recruiting and hiring. The A.Team became the core product team, integrating fully with their internal teams—working side by side with Operations and Marketing.
Highly flexible & customizable
The A.Team model creates maximum flexibility. “A custom team for a very custom app—that we could scale up or down when we needed.”
Skip the lengthy hiring process
The traditional hiring process is broken, so Blank Street used A.Teamers for its primary tech team. “An autonomous, CPO-level led team became our core product team.”
Smaller price tag than agencies
When compared with other staffing options, A.Team’s incentives are better aligned and often more affordable. “Agencies were quoting us at 66% more than it cost us to build with an A.Team.”
Vinay Menda, Co-Founder @ BlankStreet
- Issam Freiha, Co-Founder @ Blank Street
building the team
Each startup has its unique set of needs, and Blank Street is no different. The coffee company needed a team of developers who could bring expertise in a range of areas, from FinTech to real-time services and user-onboarding. A.Team’s TeamGraph algorithm scoured an extensive network of developers. Team formation specialists reviewed the results and selected the most suitable developers for the project. The team was assembled and deployed in less than a week.
Product Manager
Martin S.
Full-stack Developer
Julia V.
Back-end Developer
Oran P.
Product Designer
Maria M.
Front-end Developer
Rashad R.
.svg)
QA Engineer
Dan K.
.svg){kind=logo}
.svg){kind=logo}
Product Designer
Ivan B.
.svg)
.svg)
building the product
Blank Street aimed to develop an unparalleled coffee order-ahead app that flawlessly integrated the digital and physical aspects of a local café. The app required a seamless connection between the Point of Sale (PoS) system and operations, leveraging Square's platform for a robust back end and sleek user experience. The team diligently designed an intuitive interface, enabling customers to effortlessly place orders and pick up their coffee in-store. This tailored approach embodied Blank Street's commitment to delivering a unique, customer-centric experience.
results
Meet the Blank Street App: Order your favorite sips with a single click, see when your drink is ready, and get delightful rewards at your favorite neighborhood coffee cart. After the first mission, Blank Street increased their scope and scaled their team, adding new members to meet their product marketing and growth goals. In just three years they now have more than 40 locations and have raised at least $94M and earned a 4.9 rating in the app store.
4.9
6.3K+ App store ratings
$94M
Raised $94 million, led by Tiger Global
40+
More than 40 locations
Newsroom
